DIY Video- Improve your skills

DIY Video- Improve your skills

When it comes to making videos for your business, do you ask a professional to record them for you, or make them yourself? There are advantages to both. Hiring a professional takes all the pressure off you but doing it yourself brings more flexibility in terms of where and when you make your videos; it is also cheaper. But, where does quality fit in?

Why video quality matters

Any material you share with your audience reflects on you and your brand, video included. So, it is important that your videos give the impression you want them to. Furthermore, they have to compete with the numerous other videos out there; they need to stand out. And, a well-produced video with clear sound and a defined picture helps with both these points. It demonstrates your high standards to your clients, shows you take pride in your work and is more likely to hook and engage your audience.

Conversely, poor quality videos are associated with lower engagement levels and negative emotions. People will possibly switch off part way through and are less likely to buy into your brand, thus will be more inclined to go elsewhere.

Improving your own video skills

If you like to produce your own videos but struggle to get the quality and look you are after, there are many things you can do. Microphones will improve sound quality, using a tripod will keep the camera steady and ensuring you have adequate lighting will improve the picture, but for more tips and tricks, why not join us for one of our one to one video workshops. We offer a personalised experience in which you will learn everything you need to know to produce YouTube ready videos yourself, from content and planning to equipment, video set-up and editing. You will leave with an invaluable set of skills that will help with all your video content whether pre-recorded webinars, courses and promotions or live videos on Facebook. Speak to us to find out more.

 

Event Filming: Three ways to use your events to boost your business

Event Filming: Three ways to use your events to boost your business

Why event filming is good for business

Video is a versatile and cost-effective marketing tool that all businesses would benefit from utilising in one form or another, whether to advertise their services, showcase their products or educate their clients. It is also an excellent way of promoting past and future events. 

Why film your event?

If you are planning a workshop, conference or other event, you may be wondering whether you should worry about filming it. After all, it is just another thing to think about and an extra expense you could probably do without. But, it is worth considering and here’s why:   

1. Provides an opportunity for self-evaluation. Reviewing footage from your event can provide insight into how it went and enable you to assess what you may want to do to improve next time; it is an excellent learning tool.

2. Shares your message with a wider audience. Without video, your messages only reach event attendees; your audience is small and restricted. Make a video, however, and your material will spread to a far wider audience, which will attract interest and, potentially, new business.  

3. Promotes your future events. Utilising footage from a past event to create a promotional advert for the next one is the ideal way to attract new attendees. Show off the highlights, include testimonials and perhaps even mini interviews and people will be eager to sign up for fear of missing out.

Why work with a professional videographer?

If you have a smartphone with video function, you can film your own event or get a friend or colleague to take some footage for you. But, unless the video is only for you to review, there will be a substantial amount of editing to do before you have a professional looking video ready for release on social media; it is time-consuming. And, on the day itself when you have 101 other things to think about, do you really want to be worrying about making sure you get the right footage? Especially when there are so many different angles, lighting conditions and backgrounds to play with. Why not relieve some of the stress, focus on running your event and let us take care of the video? 

With our high-quality equipment and extensive experience, we will make sure to capture your event in the best way possible and will even collect video testimonials if required. Then, after a bit of post-processing, we will leave you with a professional video that will capture your audience’s attention and make your brand and event stand out from the crowd. See our event filming page for more details, or contact us to discuss your up and coming events. 

Why professional videos are more accessible than you think

Why professional videos are more accessible than you think

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So, you’re aware of the benefits of video and know that it is a great tool to market your business (if not remind yourself with our previous blog), but do you know where to start? It can be challenging, and we’re not just talking about the fear of standing in front of a camera that you may have to overcome to take full advantage of video; there are technical and financial elements as well. Essentially, you have two options, make videos yourself or pay a professional to make them for you. You probably have a smartphone that can create high quality videos, so do-it-yourself is likely tempting and certainly has it’s place, but it's worth thinking about what image do you want to portray and what impact will it have on your business? Think about it, do poor-quality videos grab your attention and keep your interest?

Advantages of professional video

There are numerous advantages to getting professionals, like us, to make your videos for you. For one thing, it will save you time and stop you putting it off. Once we have a date in the diary, you’re all set, all you need to do is plan your script for the day. But, more than that, we have the location, equipment and expertise to ensure that your audience can not only see you and hear you perfectly but also that they get the right message. You won’t have to worry about background noise and bad lighting, and we’ll use our artistic eye and editing skills to make your video both visually appealing and engaging. It’s your brand, show it off in the best, most professional way possible.

How do I go about getting professional videos created?

Getting professional videos made doesn’t have to be time-consuming or break-the-bank expensive. With our new range of video services for small businesses, we give you the opportunity to create high-quality video your way. Write yourself a script and come along to our new studio in Leith; we film, we edit and you takeaway finished videos with you same day – it’s as easy as that. For more information click here or to book just contact us.

Alternatively, if you want to explore making videos yourself, why not improve your skills with one of our video workshops. There are lots of ways to make video work for you, no matter what your skills or budget, and we're always happy to advise so give us a shout.

Helping you create video, your way

Helping you create video, your way

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When it comes to marketing your business, video is the way forward. The benefits are vast, but for whatever reason, great video content can seem out of reach. If this is you, we have good news – video is more accessible than you think.

Why you should be using video in your business

If you’re marketing a business, the chances are you are working with many different platforms and producing a whole range of content, so why add video? It is expensive and hard to produce, right? Wrong! Before you write it off completely, read on to discover that it isn’t as complicated as you think, and consider that video can showcase your new products, increase your sales, and show your clients, current and potential, that you know what you’re talking about. Video also boosts the reach of your posts, encourages engagement and increases your chance of being found – YouTube is the second largest search engine in the world and Google, which is the first, loves video. Can you really afford not to?

Dangerous Studio: Making video accessible for all

Having addressed the why, now let us look at the how. I have over 20 years’ experience in the creative industry. Having started my working life in design for print in Glasgow in the ‘90s, I have since worked for a range of companies, doing everything from graphic design to video work and motion graphics. My experience spans a range of projects including print, advertising, TV and marketing communications.

Five years ago, we opened Dangerous Studio. Primarily we work with advertising agencies producing professional videos for large businesses and corporations. Recently, however, we moved into our new studio in Leith and are reaching out to help small businesses get more from their video content. It started with talks, moved onto workshops, and now we have an expanded set of solutions designed to help you create video in your way. If you don’t want to delve into the world of filming yourself, we can work with you in our studio with our takeaway video package or if you are keen to learn, we can arm you the skills you need to do it yourself with our in-person or on-line workshops. Video is the perfect way to advertise your events as well, so let us know if you are have one coming up; we can film it for you!

Whatever you need, we are here to help you create video, your way. 

Fertility and Pregnancy Edinburgh

Fertility and Pregnancy Edinburgh

Georgie McCulloch of Fertility and Pregnancy is a wealth of information on reflexology for fertility in Edinburgh and we were delighted to be asked to work with her to refresh their website earlier this year. With a whole host of valuable information to get across, it was important to Georgie that the website was informative but also friendly, accessible and not too overwhelming.

Fertility & Pregnancy had a great existing brand which was a fantastic one for us to work with in developing the look and feel of the site. Georgie knew her business would likely change and evolve so it was key for the website to be flexible and easy to self-maintain so this was a key part of our brief. An excellent blogger and prolific social media user, Georgie was keen to drive users to read her articles relating to healthy living and fertility advice so the site has strong links to (and from) social media. Clients can also now seamlessly make appointments on the website thanks to an integrated booking system.

Longleigh Foundation Launch Video

Longleigh Foundation Launch Video

We were approached by Stonewater Housing to produce a promotional video for the launch of their new registered charity called Longleigh Foundation. The video will be used on their website, on social media as well as at various events.

By using a mix of illustration, animation and live action we created a heartwarming video communicating Longleigh's vision for everyone to have the opportunity to live a better life.

So sit back, relax and have a watch...

School for CEOs

School for CEOs

School for CEOs came to us looking for a refresh of their training programme branding and marketing content.

We designed a type based logo and a set of icons to visually describe the various types of training on the programme. The elements can used across all forms of marketing material and digital content to give a consistent look and feel to all their communications.

Using the newly designed icon set we created a one minute promotional video along with a variety of graphical intros to be used across their social media channels, on the homepage of their website and at the events themselves. Click on the video below to see the icons in all their animated CGI glory. 

Interested in creating video content for your business?

Interested in creating video content for your business?

We are often asked advice on filming and editing video by clients and networkers alike, "What camera should I buy?" - "What's the best editing software to start with?" - "Can I use my phone?" - so we thought it would be a good idea to run some workshops where businesses interested in creating their own video content can attend and learn the basics.

Teacup Travels

Teacup Travels

Another fun project we completed at the end of last year, we have been working again with Plum Films on CBeebies ancient history kids TV programme, Teacup Travels, adding a sprinkle of special effects magic to each episode.

Smokehead Rock Edition II

Smokehead Rock Edition II

When Ian Macleod Distillers had the opportunity to showcase their new limited edition Smokehead Single Malt Whisky at a recent event, they wanted to give the guests a real feel for the rock brand. Using their skull and heavy metal theme we created a brand video to be shown on big screens, and had fun playing with smoke effects and incorporating the tasting notes in to the animation. Click on the image below to have a watch.

HPSA Playground Development Appeal

HPSA Playground Development Appeal

We were approached to make an appeal video for a local primary school  to promote a fundraising initiative for a playground project.

Never work with children or animals?

Cadiz 360° Virtual Tour

Cadiz 360° Virtual Tour

We worked with new restaurant Cadiz on George Street, to photograph and produce an interactive 360° virtual tour of their brand new seafood and cocktail venue.