Helping you create video, your way

Helping you create video, your way

Blog - Bren running workshop.jpg

When it comes to marketing your business, video is the way forward. The benefits are vast, but for whatever reason, great video content can seem out of reach. If this is you, we have good news – video is more accessible than you think.

Why you should be using video in your business

If you’re marketing a business, the chances are you are working with many different platforms and producing a whole range of content, so why add video? It is expensive and hard to produce, right? Wrong! Before you write it off completely, read on to discover that it isn’t as complicated as you think, and consider that video can showcase your new products, increase your sales, and show your clients, current and potential, that you know what you’re talking about. Video also boosts the reach of your posts, encourages engagement and increases your chance of being found – YouTube is the second largest search engine in the world and Google, which is the first, loves video. Can you really afford not to?

Dangerous Studio: Making video accessible for all

Having addressed the why, now let us look at the how. I have over 20 years’ experience in the creative industry. Having started my working life in design for print in Glasgow in the ‘90s, I have since worked for a range of companies, doing everything from graphic design to video work and motion graphics. My experience spans a range of projects including print, advertising, TV and marketing communications.

Five years ago, we opened Dangerous Studio. Primarily we work with advertising agencies producing professional videos for large businesses and corporations. Recently, however, we moved into our new studio in Leith and are reaching out to help small businesses get more from their video content. It started with talks, moved onto workshops, and now we have an expanded set of solutions designed to help you create video in your way. If you don’t want to delve into the world of filming yourself, we can work with you in our studio with our takeaway video package or if you are keen to learn, we can arm you the skills you need to do it yourself with our in-person or on-line workshops. Video is the perfect way to advertise your events as well, so let us know if you are have one coming up; we can film it for you!

Whatever you need, we are here to help you create video, your way. 

Fertility and Pregnancy Edinburgh

Fertility and Pregnancy Edinburgh

Georgie McCulloch of Fertility and Pregnancy is a wealth of information on reflexology for fertility in Edinburgh and we were delighted to be asked to work with her to refresh their website earlier this year. With a whole host of valuable information to get across, it was important to Georgie that the website was informative but also friendly, accessible and not too overwhelming.

Fertility & Pregnancy had a great existing brand which was a fantastic one for us to work with in developing the look and feel of the site. Georgie knew her business would likely change and evolve so it was key for the website to be flexible and easy to self-maintain so this was a key part of our brief. An excellent blogger and prolific social media user, Georgie was keen to drive users to read her articles relating to healthy living and fertility advice so the site has strong links to (and from) social media. Clients can also now seamlessly make appointments on the website thanks to an integrated booking system.

Longleigh Foundation Launch Video

Longleigh Foundation Launch Video

We were approached by Stonewater Housing to produce a promotional video for the launch of their new registered charity called Longleigh Foundation. The video will be used on their website, on social media as well as at various events.

By using a mix of illustration, animation and live action we created a heartwarming video communicating Longleigh's vision for everyone to have the opportunity to live a better life.

So sit back, relax and have a watch...

School for CEOs

School for CEOs

School for CEOs came to us looking for a refresh of their training programme branding and marketing content.

We designed a type based logo and a set of icons to visually describe the various types of training on the programme. The elements can used across all forms of marketing material and digital content to give a consistent look and feel to all their communications.

Using the newly designed icon set we created a one minute promotional video along with a variety of graphical intros to be used across their social media channels, on the homepage of their website and at the events themselves. Click on the video below to see the icons in all their animated CGI glory. 

Interested in creating video content for your business?

Interested in creating video content for your business?

We are often asked advice on filming and editing video by clients and networkers alike, "What camera should I buy?" - "What's the best editing software to start with?" - "Can I use my phone?" - so we thought it would be a good idea to run some workshops where businesses interested in creating their own video content can attend and learn the basics.

Teacup Travels

Teacup Travels

Another fun project we completed at the end of last year, we have been working again with Plum Films on CBeebies ancient history kids TV programme, Teacup Travels, adding a sprinkle of special effects magic to each episode.

Smokehead Rock Edition II

Smokehead Rock Edition II

When Ian Macleod Distillers had the opportunity to showcase their new limited edition Smokehead Single Malt Whisky at a recent event, they wanted to give the guests a real feel for the rock brand. Using their skull and heavy metal theme we created a brand video to be shown on big screens, and had fun playing with smoke effects and incorporating the tasting notes in to the animation. Click on the image below to have a watch.

HPSA Playground Development Appeal

HPSA Playground Development Appeal

We were approached to make an appeal video for a local primary school  to promote a fundraising initiative for a playground project.

Never work with children or animals?

Cadiz 360° Virtual Tour

Cadiz 360° Virtual Tour

We worked with new restaurant Cadiz on George Street, to photograph and produce an interactive 360° virtual tour of their brand new seafood and cocktail venue.