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When it comes to marketing your business, video is the way forward. The benefits are vast, but for whatever reason, great video content can seem out of reach. If this is you, we have good news – video is more accessible than you think.

Why you should be using video in your business

If you’re marketing a business, the chances are you are working with many different platforms and producing a whole range of content, so why add video? It is expensive and hard to produce, right? Wrong! Before you write it off completely, read on to discover that it isn’t as complicated as you think, and consider that video can showcase your new products, increase your sales, and show your clients, current and potential, that you know what you’re talking about. Video also boosts the reach of your posts, encourages engagement and increases your chance of being found – YouTube is the second largest search engine in the world and Google, which is the first, loves video. Can you really afford not to?

Dangerous Studio: Making video accessible for all

Having addressed the why, now let us look at the how. I have over 20 years’ experience in the creative industry. Having started my working life in design for print in Glasgow in the ‘90s, I have since worked for a range of companies, doing everything from graphic design to video work and motion graphics. My experience spans a range of projects including print, advertising, TV and marketing communications.

Five years ago, we opened Dangerous Studio. Primarily we work with advertising agencies producing professional videos for large businesses and corporations. Recently, however, we moved into our new studio in Leith and are reaching out to help small businesses get more from their video content. It started with talks, moved onto workshops, and now we have an expanded set of solutions designed to help you create video in your way. If you don’t want to delve into the world of filming yourself, we can work with you in our studio with our takeaway video package or if you are keen to learn, we can arm you the skills you need to do it yourself with our in-person or on-line workshops. Video is the perfect way to advertise your events as well, so let us know if you are have one coming up; we can film it for you!

Whatever you need, we are here to help you create video, your way.