So, you’re aware of the benefits of video and know that it is a great tool to market your business (if not remind yourself with our previous blog), but do you know where to start? It can be challenging, and we’re not just talking about the fear of standing in front of a camera that you may have to overcome to take full advantage of video; there are technical and financial elements as well. Essentially, you have two options, make videos yourself or pay a professional to make them for you. You probably have a smartphone that can create high quality videos, so do-it-yourself is likely tempting and certainly has it’s place, but it's worth thinking about what image do you want to portray and what impact will it have on your business? Think about it, do poor-quality videos grab your attention and keep your interest?

Advantages of professional video

There are numerous advantages to getting professionals, like us, to make your videos for you. For one thing, it will save you time and stop you putting it off. Once we have a date in the diary, you’re all set, all you need to do is plan your script for the day. But, more than that, we have the location, equipment and expertise to ensure that your audience can not only see you and hear you perfectly but also that they get the right message. You won’t have to worry about background noise and bad lighting, and we’ll use our artistic eye and editing skills to make your video both visually appealing and engaging. It’s your brand, show it off in the best, most professional way possible.

How do I go about getting professional videos created?

Getting professional videos made doesn’t have to be time-consuming or break-the-bank expensive. With our new range of video services for small businesses, we give you the opportunity to create high-quality video your way. Write yourself a script and come along to our new studio in Leith; we film, we edit and you takeaway finished videos with you same day – it’s as easy as that. For more information click here or to book just contact us.

Alternatively, if you want to explore making videos yourself, why not improve your skills with one of our video workshops. There are lots of ways to make video work for you, no matter what your skills or budget, and we're always happy to advise so give us a shout.