Does TikTok Make Business Sense?
Many businesses don’t see the value in TikTok; the videos are often amateurish and home produced. But that is the whole point - anyone can do it. All you need is a phone and a TikTok account and you are off.
Why is TikTok important to business, education and industry?
Simple: entering the TikTok virtual ecosystem gives you access to a market that doesn’t exist elsewhere. Facebook is no longer the Goliath it once was when it comes to eCommerce but still has its place for accessing Boomers. Younger Gen X, Millennials, Gen Z (or Zoomers) and now Gen Alpha are on different platforms and want to interact with brands like never before. They want content targeted at them, an opportunity to participate and have their voices heard - that is where platforms like TikTok come in.
TikTok is a good fit for businesses that have a target audience of under 30s who are looking to expand awareness to a younger audience. It’s also important to be comfortable to share light-hearted content and be open-minded with trying new ideas. TikTok gives marketers a level playing field, you don’t have to spend time building up a following - some videos getting millions of views have no followers at all due to how the algorithm works.
Gen Z - 43% have already purchased natively from a social media platform*
Worldwide, TikTok users spend an average of 19.6 hours a month on the platform
In the UK it is 27.3 hours/month**
TikTok ads reach 40% of the 18+ population on social media in the UK
This is the 11th highest reach globally
So, even if you are not selling to this audience, it makes sense to get your brand seen on the platform.
TikTok also works best when you really don’t take yourself too seriously, when you add gamification and, of course, TikTokers LOVE a challenge. Check out this collection of content done well and try not to fall down the TikTok wormhole while you do it…
So, if anyone can make a TikTok, why go to a professional video production company and get them to do it for you? Well, we know what we are talking about, what works and what doesn’t. We have Gen X, Millennials and Gen Z on the team, and with Gen Alpha kids at home that are not shy in telling you what works for their peers and what doesn’t, we know what we are talking about. We also have years of experience in creating content and strategy for multiple platforms and audiences, so that makes us Experts!
If you’re considering adding TikTok to your marketing mix, Get in touch to discuss how we can work together to produce video content for your channels and get your message out there. You know where to find us!
Oh, almost forgot, we promised to show you ours… Dangerous on TikTok.