Georgie McCulloch of Fertility and Pregnancy is a wealth of information on reflexology for fertility in Edinburgh and we were delighted to be asked to work with her to refresh their website earlier this year. With a whole host of valuable information to get across, it was important to Georgie that the website was informative but also friendly, accessible and not too overwhelming.
Fertility & Pregnancy had a great existing brand which was a fantastic one for us to work with in developing the look and feel of the site. Georgie knew her business would likely change and evolve so it was key for the website to be flexible and easy to self-maintain so this was a key part of our brief. An excellent blogger and prolific social media user, Georgie was keen to drive users to read her articles relating to healthy living and fertility advice so the site has strong links to (and from) social media. Clients can also now seamlessly make appointments on the website thanks to an integrated booking system.