Case Study: Yoga Warrior

When we first met Dr Yvonne Davies, founder of Yoga Warrior, she had a clear vision of what she wanted to achieve. Having had a high powered and high stress career prior to developing her yoga teaching with Yoga Warrior, Yvonne knew how yoga could be a great benefit to executives. Yvonne also appreciated the difficulties that busy people who work and travel a lot can have accessing regular classes. Yvonne’s idea was to develop an online yoga course, accessible by subscription where she could demonstrate her practices and users could access them where and when it suited them. With executives firmly in mind the classes were suitable to be done in an offices and hotel rooms.

We were excited to hear of Yvonne’s plans, this sounded like a fun project! We knew we had to find some great locations and get the look of the films just right. We also had to think about how the voice instructions would work, and how we could best make this work for sound and editing.  After lots of brainstorming we came up with a plan.

We shot over four days in four locations, each with a different feel for different types of video Yvonne wanted to produce. We were amazed by Yvonne’s stamina throughout the shoot! And personally I have no idea how she managed to not laugh when she was lying on the mat with her eyes closed just breathing knowing the camera was inches from her face! A true professional, Yvonne powered through the practices.

When it came to the edit Yvonne attended and worked with Andrew to bring together the footage and record the voice over in our studio. Then it was in to the finishing suite for a final polish. We output a series of over 10 hours of video broken down in to various courses. These were then delivered ready to be uploaded are now available on the Yoga Warrior Online website where you can find out more information about Yoga Warrior online. If you'd like a chat about selling your courses online, get in touch.