Look past the daily vlogs posted by a Youtube-famous influencer. Beyond the endless compilations of people falling. Skip through the cooking shows and DIY tutorials. Turn left at the marmot yelling “Alan!”, and you’ll soon notice that you’ve become part of a statistic: 1.5 billion people watch videos on Youtube each day. There’s a lot of video content out there on the internet, and a lot of people who want to watch it. Do you have content that is ready to be seen?
Content Video Helps You Build a Relationship with Customers
It just might be the understatement of the year, but with the average customer spending 88% more of their time on a website with video, content video is a game-changing piece of business strategy. And it’s not just about creating meaningful conversations with potential customers and engaging marketing. Content video covers almost every aspect of your business, from testimonials to tutorials and guides. They work so well because they display a human element that jumps beyond reading words on a page. Watching a video of someone authentically raving about the latest-and-greatest product, and why you need it, contextualises the fact that people buy from people. And, even better for you, video viewers are 64% more likely to buy than non-viewers.
So what’s the best way to create relevant video content that ticks all the boxes? Start by thinking about who’s watching your video and why. A viewer is usually either looking to increase their awareness by seeing what’s ‘out there’, searching for a solution to their problem, or trying to make a final decision. Or they just really like watching videos of bad lip readings.
Videos to Speak to Your Viewer, Wherever They Are
No matter what stage a viewer is at, video content can help build awareness and loyalty, strengthen trust in a product, develop better relationships, and increase sales or conversion rates. How you use videos, and even what kind of videos you need, depends on what your business does. The choices are almost endless. You can use videos to:
That list is far from exhaustive, and when done well, each type of video can help transform your website into an informative and engaging place that helps convert visitors into customers. Video works so well because it does what words can’t do alone - it creates a feeling of interaction and connection in real time. No matter where you’re watching or what’s happening around you. Start building a better, more engaging relationship with your viewers by contacting us to chat about your shoot today.
Raise your hand if you feel like you know what you’re doing when it comes to creating video content. We’ll go out on a limb and say that chances are your hand is not raised (even in your head). You’re not alone though - most people don’t feel confident in their video making skills!
The digital landscape is changing
Not only is Youtube the second most popular search engine, but 84% of online content is video. It’s safe to say that video is changing the way people communicate (even if we politely try to opt out of video calls because of a ‘broken camera’). But just because there are more videos online every day doesn’t mean they’re easy to create… especially if you want them to look professional.
It takes months, even years, to feel capable when it comes to making compelling video marketing content. But when 87% of people want to see more video content from companies, and 36% of agencies use video to help them close new clients, can you really afford to not be in the game?
Make it easy to connect with your audience
Even before the rise of social media, video was (and is) the most efficient way to connect a company or brand to their audience. It helps that Instagram, Facebook, YouTube, your website, streaming services, corporate presentations, and just about anything else you can think of, are all great ways to target and communicate with people as well. And that’s not even an exhaustive list.
About 50% of potential customers look for product videos before they make a purchase. Video is so engaging that the majority of people would rather watch a video than read something. The stats we’ve sprinkled through this blog post make it clear: your audience wants to connect with you and video makes it easy for them to do so. But just because you know that doesn’t mean setting up a location or defining your video’s message is any easier. That’s where a video workshop comes in.
Get video insight that you can't Google
You shouldn’t have to spend months Googling “how do I edit a video?” or “what is an aspect ratio?” as you try and piece together shaky footage. Learn video skills in hours, not months, with a Dangerous video workshop that covers everything you need to know for each stage of video production. What does that mean? Well, here’s a list. We’ll give you a step-by-step guide to filming your subject and help you:
And the best part (besides hanging out with us for the day) is that you can pick the location. Our studio in Leith, your office in Edinburgh, or anywhere else you can think of.
Just tell us where and when you want your video workshop.