We've been working with Developing the Young Workforce for over eighteen months now- when we won our first tender with the organisation we had no idea how the project would unfold.
We initially pitched to work with DYW West Lothian in April 2017- we were successful in the tender and went on to collaborated closely with their great team to develop a portal of information for businesses, young people, education and parents so each group could easily find information needed to support young people in to employment. Working with a flexible and scaleable online platform we were able to create strong, clean and clear design to concisely signpost users to the information relevant to them.
Knowing it was important to capture the attention of their various users, DYW West Lothian were clear that they needed to include video content on their portal meaning the information was accessible to each relevant group. We created two series of videos for use on the portal and across social media too. The first was to showcase each of the nine main industry sectors in the West Lothian area. We filmed on location within local businesses, who were able to bring personality and insight into working within that sector. We also created videos to give hints and tips from employers to young people starting out on their way to getting a job, and another to show other employers that there are varied and tangible benefits to recruiting young people.
The website launched in the summer of 2017 where we handed over the site to the DYW team and trained them to make amendments and updates themselves, meaning they can easily keep their portal up to date with new information. DYW West Lothian continue to develop their website and have since added further video content, animations and regularly updated news.
At this point, having this base structure and branding in place, we were then able to offer portals of a similar type to other DYW regional offices, so we went on to develop portals for both DYW Borders and DYW Forth Valley. It was fantastic working with each team, who had their own ideas of how the portal would work best for their areas. Although the base website is the same, their new ideas and vision for their regional site means the websites have different feels and information, in line with what works best for their local audiences.
The most recent project we have worked with DYW on was the development of their overarching DYW Scotland website. Based again on the original design, this site gives an overview of the objectives of Developing the Young Workforce as well as an introduction to each area of Scotland covered in the initiative. Once again video was an important factor and we interviewed each regions' chairperson at our studio in Leith for use on the site. This launch of this site was recently announced at the Scottish Festival for Learning, along with a promotional video that we created from the existing footage we had gathered.
Why event filming is good for business
Video is a versatile and cost-effective marketing tool that all businesses would benefit from utilising in one form or another, whether to advertise their services, showcase their products or educate their clients. It is also an excellent way of promoting past and future events.
Why film your event?
If you are planning a workshop, conference or other event, you may be wondering whether you should worry about filming it. After all, it is just another thing to think about and an extra expense you could probably do without. But, it is worth considering and here’s why:
1. Provides an opportunity for self-evaluation. Reviewing footage from your event can provide insight into how it went and enable you to assess what you may want to do to improve next time; it is an excellent learning tool.
2. Shares your message with a wider audience. Without video, your messages only reach event attendees; your audience is small and restricted. Make a video, however, and your material will spread to a far wider audience, which will attract interest and, potentially, new business.
3. Promotes your future events. Utilising footage from a past event to create a promotional advert for the next one is the ideal way to attract new attendees. Show off the highlights, include testimonials and perhaps even mini interviews and people will be eager to sign up for fear of missing out.
Why work with a professional video production company?
If you have a smartphone with video function, you can film your own event or get a friend or colleague to take some footage for you. But, unless the video is only for you to review, there will be a substantial amount of editing to do before you have a professional looking video ready for release on social media; it is time-consuming. And, on the day itself when you have 101 other things to think about, do you really want to be worrying about making sure you get the right footage? Especially when there are so many different angles, lighting conditions and backgrounds to play with. Why not relieve some of the stress, focus on running your event and let us take care of the video?
With our high-quality equipment and extensive experience, we will make sure to capture your event in the best way possible and will even collect video testimonials if required. Then, after a bit of post-processing, we will leave you with a professional video that will capture your audience’s attention and make your brand and event stand out from the crowd. See our event filming page for more details, or contact us to discuss your up and coming events.