Capture your event on video to boost your marketing

During 2018 we've been working with several organisations who run events of various different types including training, networking, promotional and educational to name but a few. We’re often asked to film these events and this is a good idea for a number of reasons. Firstly, you’re capturing the essence of your offering, people can see what you’re about and what to expect from what you do, it’s a good intro to your work. This video can then be used to promote your work on your website and across social media.  If you’re thinking of creating video of your event here are a few pointers on what to think about:

Who is your video for? What are you trying to say?
As always, when creating video you need to think about who you’re making it for and what they need to know. It’s not always about what you think and not always what you want to tell them. Is it to give a sneak peak of your event, to show the benefits of attending your event or to promote future events? Each has it’s own narrative so be clear on your objective.

Your location
You know your location works for your event, but you also need to think how the venue will work on camera. You might need to notify or get permission from the venue, delegates or speakers to film there.

Create a plan
Which are the key elements of your event, do they happen in different places? Think about where you need our camera to be to make sure you don't miss anything important. Look at your event programme and create a filming schedule to make sure you can capture everything you need in your final video. 

Think about how to reach the optimal audience for your video
Have you thought about how to distribute your video and get it out to a wide audience? Will your video be on your website and social media channels? how will people know how to find your video? Thinking about the answers to these questions beforehand mean you can create your video with the end production in mind.

If you'd like to talk to us about filming your event, just get in touch.