Since meeting at Google Digital Garage earlier in the year, we've been chatting with John Daniels, the Lean Marketer, on how our businesses could work together and complement each other, being closely aligned with video content and digital marketing. We hatched a plan to make some video together in which we learn more about each others expertise. In our first series Brendan and John chat all things video content, from planning right through to delivery online. You can follow our conversations here.
We've been working with Developing the Young Workforce for over eighteen months now- when we won our first tender with the organisation we had no idea how the project would unfold.
We initially pitched to work with DYW West Lothian in April 2017- we were successful in the tender and went on to collaborated closely with their great team to develop a portal of information for businesses, young people, education and parents so each group could easily find information needed to support young people in to employment. Working with a flexible and scaleable online platform we were able to create strong, clean and clear design to concisely signpost users to the information relevant to them.
Knowing it was important to capture the attention of their various users, DYW West Lothian were clear that they needed to include video content on their portal meaning the information was accessible to each relevant group. We created two series of videos for use on the portal and across social media too. The first was to showcase each of the nine main industry sectors in the West Lothian area. We filmed on location within local businesses, who were able to bring personality and insight into working within that sector. We also created videos to give hints and tips from employers to young people starting out on their way to getting a job, and another to show other employers that there are varied and tangible benefits to recruiting young people.
The website launched in the summer of 2017 where we handed over the site to the DYW team and trained them to make amendments and updates themselves, meaning they can easily keep their portal up to date with new information. DYW West Lothian continue to develop their website and have since added further video content, animations and regularly updated news.
At this point, having this base structure and branding in place, we were then able to offer portals of a similar type to other DYW regional offices, so we went on to develop portals for both DYW Borders and DYW Forth Valley. It was fantastic working with each team, who had their own ideas of how the portal would work best for their areas. Although the base website is the same, their new ideas and vision for their regional site means the websites have different feels and information, in line with what works best for their local audiences.
The most recent project we have worked with DYW on was the development of their overarching DYW Scotland website. Based again on the original design, this site gives an overview of the objectives of Developing the Young Workforce as well as an introduction to each area of Scotland covered in the initiative. Once again video was an important factor and we interviewed each regions' chairperson at our studio in Leith for use on the site. This launch of this site was recently announced at the Scottish Festival for Learning, along with a promotional video that we created from the existing footage we had gathered.
When it comes to marketing your business, video is the way forward. The benefits are vast, but for whatever reason, great video content can seem out of reach. If this is you, we have good news – video is more accessible than you think.
Why you should be using video in your business
If you’re marketing a business, the chances are you are working with many different platforms and producing a whole range of content, so why add video? It is expensive and hard to produce, right? Wrong! Before you write it off completely, read on to discover that it isn’t as complicated as you think, and consider that video can showcase your new products, increase your sales, and show your clients, current and potential, that you know what you’re talking about. Video also boosts the reach of your posts, encourages engagement and increases your chance of being found – YouTube is the second largest search engine in the world and Google, which is the first, loves video. Can you really afford not to?
Having addressed the why, now let us look at the how. I have over 25 years’ experience in the creative industry. Having started my working life in design for print in Glasgow in the ‘90s, I have since worked for a range of companies, doing everything from graphic design to video work and motion graphics. My experience spans a range of projects including print, advertising, TV and marketing communications.
Five years ago, we opened Dangerous Studio. Primarily we work with advertising agencies producing professional videos for large businesses and corporations. Recently, however, we moved into our new studio in Leith and are reaching out to help small businesses get more from their video content. It started with talks, moved onto workshops, and now we have an expanded set of solutions designed to help you create video in your way. If you don’t want to delve into the world of filming yourself, we can work with you in our studio with our takeaway video package or if you are keen to learn, we can arm you the skills you need to do it yourself with our in-person or on-line workshops. Video is the perfect way to advertise your events as well, so let us know if you are have one coming up; we can film it for you!
Whatever you need, we are here to help you create video, your way.
When it comes to making videos for your business, do you ask a professional to record them for you, or make them yourself? There are advantages to both. Hiring a professional takes all the pressure off you but doing it yourself brings more flexibility in terms of where and when you make your videos; it is also cheaper. But, where does quality fit in?
Why video quality matters
Any material you share with your audience reflects on you and your brand, video included. So, it is important that your videos give the impression you want them to. Furthermore, they have to compete with the numerous other videos out there; they need to stand out. And, a well-produced video with clear sound and a defined picture helps with both these points. It demonstrates your high standards to your clients, shows you take pride in your work and is more likely to hook and engage your audience.
Conversely, poor quality videos are associated with lower engagement levels and negative emotions. People will possibly switch off part way through and are less likely to buy into your brand, thus will be more inclined to go elsewhere.
Improving your own video skills
If you like to produce your own videos but struggle to get the quality and look you are after, there are many things you can do. Microphones will improve sound quality, using a tripod will keep the camera steady and ensuring you have adequate lighting will improve the picture, but for more tips and tricks, why not join us for one of our one to one video workshops. We offer a personalised experience in which you will learn everything you need to know to produce YouTube ready videos yourself, from content and planning to equipment, video set-up and editing. You will leave with an invaluable set of skills that will help with all your video content whether pre-recorded webinars, courses and promotions or live videos on Facebook. Speak to us to find out more.