When it comes to marketing your business, video is the way forward. The benefits are vast, but for whatever reason, great video content can seem out of reach. If this is you, we have good news – video is more accessible than you think.

Why you should be using video in your business

If you’re marketing a business, the chances are you are working with many different platforms and producing a whole range of content, so why add video? It is expensive and hard to produce, right? Wrong! Before you write it off completely, read on to discover that it isn’t as complicated as you think, and consider that video can showcase your new products, increase your sales, and show your clients, current and potential, that you know what you’re talking about. Video also boosts the reach of your posts, encourages engagement and increases your chance of being found – YouTube is the second largest search engine in the world and Google, which is the first, loves video. Can you really afford not to?

Having addressed the why, now let us look at the how. I have over 20 years’ experience in the creative industry. Having started my working life in design for print in Glasgow in the ‘90s, I have since worked for a range of companies, doing everything from graphic design to video work and motion graphics. My experience spans a range of projects including print, advertising, TV and marketing communications.

Five years ago, we opened Dangerous Studio. Primarily we work with advertising agencies producing professional videos for large businesses and corporations. Recently, however, we moved into our new studio in Leith and are reaching out to help small businesses get more from their video content. It started with talks, moved onto workshops, and now we have an expanded set of solutions designed to help you create video in your way. If you don’t want to delve into the world of filming yourself, we can work with you in our studio with our takeaway video package or if you are keen to learn, we can arm you the skills you need to do it yourself with our in-person or on-line workshops. Video is the perfect way to advertise your events as well, so let us know if you are have one coming up; we can film it for you!

Whatever you need, we are here to help you create video, your way. 

When it comes to making videos for your business, do you ask a professional to record them for you, or make them yourself? There are advantages to both. Hiring a professional takes all the pressure off you but doing it yourself brings more flexibility in terms of where and when you make your videos; it is also cheaper. But, where does quality fit in?

Why video quality matters

Any material you share with your audience reflects on you and your brand, video included. So, it is important that your videos give the impression you want them to. Furthermore, they have to compete with the numerous other videos out there; they need to stand out. And, a well-produced video with clear sound and a defined picture helps with both these points. It demonstrates your high standards to your clients, shows you take pride in your work and is more likely to hook and engage your audience.

Conversely, poor quality videos are associated with lower engagement levels and negative emotions. People will possibly switch off part way through and are less likely to buy into your brand, thus will be more inclined to go elsewhere.

Improving your own video skills

If you like to produce your own videos but struggle to get the quality and look you are after, there are many things you can do. Microphones will improve sound quality, using a tripod will keep the camera steady and ensuring you have adequate lighting will improve the picture, but for more tips and tricks, why not join us for one of our one to one video workshops. We offer a personalised experience in which you will learn everything you need to know to produce YouTube ready videos yourself, from content and planning to equipment, video set-up and editing. You will leave with an invaluable set of skills that will help with all your video content whether pre-recorded webinars, courses and promotions or live videos on Facebook. Speak to us to find out more.