Look past the daily vlogs posted by a Youtube-famous influencer. Beyond the endless compilations of people falling. Skip through the cooking shows and DIY tutorials. Turn left at the marmot yelling “Alan!”, and you’ll soon notice that you’ve become part of a statistic: 1.5 billion people watch videos on Youtube each day. There’s a lot of video content out there on the internet, and a lot of people who want to watch it. Do you have content that is ready to be seen?
Content Video Helps You Build a Relationship with Customers
It just might be the understatement of the year, but with the average customer spending 88% more of their time on a website with video, content video is a game-changing piece of business strategy. And it’s not just about creating meaningful conversations with potential customers and engaging marketing. Content video covers almost every aspect of your business, from testimonials to tutorials and guides. They work so well because they display a human element that jumps beyond reading words on a page. Watching a video of someone authentically raving about the latest-and-greatest product, and why you need it, contextualises the fact that people buy from people. And, even better for you, video viewers are 64% more likely to buy than non-viewers.
So what’s the best way to create relevant video content that ticks all the boxes? Start by thinking about who’s watching your video and why. A viewer is usually either looking to increase their awareness by seeing what’s ‘out there’, searching for a solution to their problem, or trying to make a final decision. Or they just really like watching videos of bad lip readings.
Videos to Speak to Your Viewer, Wherever They Are
No matter what stage a viewer is at, video content can help build awareness and loyalty, strengthen trust in a product, develop better relationships, and increase sales or conversion rates. How you use videos, and even what kind of videos you need, depends on what your business does. The choices are almost endless. You can use videos to:
That list is far from exhaustive, and when done well, each type of video can help transform your website into an informative and engaging place that helps convert visitors into customers. Video works so well because it does what words can’t do alone - it creates a feeling of interaction and connection in real time. No matter where you’re watching or what’s happening around you. Start building a better, more engaging relationship with your viewers by contacting us to chat about your shoot today.