This is where you need to start before you create video content

Raise your hand if you feel like you know what you’re doing when it comes to creating video content. We’ll go out on a limb and say that chances are your hand is not raised (even in your head). You’re not alone though - most people don’t feel confident in their video making skills!

The digital landscape is changing

Not only is Youtube the second most popular search engine, but 84% of online content is video. It’s safe to say that video is changing the way people communicate (even if we politely try to opt out of video calls because of a ‘broken camera’). But just because there are more videos online every day doesn’t mean they’re easy to create… especially if you want them to look professional.

It takes months, even years, to feel capable when it comes to making compelling video marketing content. But when 87% of people want to see more video content from companies, and 36% of agencies use video to help them close new clients, can you really afford to not be in the game? 

Make it easy to connect with your audience

Even before the rise of social media, video was (and is) the most efficient way to connect a company or brand to their audience. It helps that Instagram, Facebook, YouTube, your website, streaming services, corporate presentations, and just about anything else you can think of, are all great ways to target and communicate with people as well. And that’s not even an exhaustive list. 

About 50% of potential customers look for product videos before they make a purchase. Video is so engaging that the majority of people would rather watch a video than read something. The stats we’ve sprinkled through this blog post make it clear: your audience wants to connect with you and video makes it easy for them to do so. But just because you know that doesn’t mean setting up a location or defining your video’s message is any easier. That’s where a video workshop comes in.  ​​

Get video insight that you can't Google

You shouldn’t have to spend months Googling “how do I edit a video?” or “what is an aspect ratio?” as you try and piece together shaky footage. Learn video skills in hours, not months, with a Dangerous video workshop that covers everything you need to know for each stage of video production. What does that mean? Well, here’s a list. We’ll give you a step-by-step guide to filming your subject and help you:
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• Define the message you want to get across
• Plan your video to ensure you have everything you need
• Get advice on affordable kit to make your production look and sound great
• Learn how to set up your location and prepare your speaker
• Work with your footage
• Add text, logos and photos
• Publish and share your video online

And the best part (besides hanging out with us for the day) is that you can pick the location. Our studio in Leith, your office in Edinburgh, or anywhere else you can think of. 

Just tell us where and when you want your video workshop.