Changeworks’ Use of Video for External Communications
Changeworks has long recognised that video is the most effective way to communicate their mission and demonstrate their impact. When they have rebranded, launched new products, explained retrofit technologies, or needed real-world case studies, they have come to us for support.
External Communications
In their own words, “Changeworks is a leading organisation dedicated to decarbonising Scotland’s homes and a just transition to net zero.”
This not-for-profit works with individuals and organisations to reduce the carbon emissions of buildings through:
Energy Advice
Retrofit Management
Decarbonisation Solutions
Independent Energy Efficiency Consultancy
We have been proud communications partners of Changeworks for many years.
Here is a snapshot of the work we have produced together:
About Us: A clear, informative video introducing Changeworks, their expertise, and their people, used to engage new partners and clients.
Product Video: The first piece created under their new branding introduced EcoCosi, a flagship service guiding customers through home retrofit options. Using a mix of live footage, graphics, and voiceover, it explains the EcoCosi process and its benefits.
Explainer Videos: We created short videos to demystify key retrofit technologies such as solar energy, air source heat pumps, and post-installation considerations for insulation and efficiency upgrades.
Case Studies: To show their work in action, we produced a series of real-life stories, including:
Internal Wall Insulation (IWI): A homeowner’s experience from start to finish, highlighting minimal disruption and impressive results.
EcoCosi in a 1930s Home: A customer explains the full EcoCosi process and the value of Changeworks’ independent advice.
EcoCosi in a Grade 2 Listed Building: Demonstrating how even protected properties can benefit from decarbonisation measures.
Over time, we have built an extensive footage library for Changeworks, allowing us to reduce production time and cost on future projects. The strong trust between our teams means minimal client direction is now needed, as we understand their goals and can deliver their vision quickly and effectively.